October 10 - October 16, 2005

RP travel magazine in Mandarin seen to attract tourists

A 64-page Philippine travel magazine translated into Mandarin and to be distributed to various Chinese travel trade centers is the newest promotion tact taken by the Department of Tourism (DOT) to boost the country’s tourism industry.

The project, being conducted in cooperation with EXIT magazine, is expected to generate a greater understanding and a massive information dissemination of the country’s various tourist destinations.

Ms Milagros R. Gonzales, senior tourism officer of the DOT sub-office in Laoag City, made this announcement on October 4.

The magazine would highlight several tourism destinations in Laoag City, Vigan, Pangasinan, Subic, Clark, Palawan, Bohol, Cebu, Boracay, Davao, Camiguin, Metro Manila, Tagaytay, Pagsanjan in Laguna, Batangas and Mindoro.

With this development, Gonzales said the DOT sub-office here is preparing for the needed data to be included in the magazine which would include beaches, sightseeing areas, diving sites, golf course, and shopping centers among others.

As the city and the province hosts thousands of Chinese travelers yearly, Gonzales is optimistic that the Mandarin translation of the magazine would further boost tourist arrivals in the province.

The launching of the magazine is expected early next year.

Leilanie G. Adriano

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