February 11, 2007

Out of 263 entries nationwide
LC Christmasterpiece entry bags 3rd place

BESTING 263 other competitors, the Laoag City Christmasterpiece entry, prominently displayed at the city plaza, bagged third place and in effect taking home the P100,000 cash prize plus another P2 million worth of media and publicity value, and P10,000 worth of Unilever products.

Ms Chevylle V. Fariñas, Laoag City Tourism and Social Concerns Council (LCTSCC) chairperson and the moving force behind the project, expressed her gratitude to all the people behind the city’s successful run at the Unilever-sponsored contest.

Placing third place is an achievement to be proud of, Ms Fariñas said, as she noted that the city government only has limited support to the project. She added that this good news may be a sign of a wonderful and successful staging of the Pamulinawen Festival that started on February 1.

Last year, the city’s entry joined 11 others for the silver medal with a cash prize of P25,000 and the chance to be included in the 2006 Unilever calendar.

With this year’s win, representatives of Unilever Philippines are set to visit the city to discuss with Laoag officials ways on how to promote the city.

Aside from this, the city will also receive the Team Award, a recognition of those who built the entry and who was led by architect Rex Hofileña. The said award comes with P30,000 cash prize and P10,000 worth of Unilever products.

For the city’ Partner Award, the barangay health workers which is the beneficiary will receive P30,000 in cash, P250,000 worth of media and publicity values in promoting the organization and P10,000 worth of Unilever products.

The top winner for this year’s Christmasterpiece contest is Morong in Rizal, with San Jacinto in Pangasinan placing second.

A special prize was given to Iloilo for the most number of Lady’s Choice jar used. Iloilo used P18,000 jars, compared to Laoag which only used 3,000.

The Best Lighting Ceremony was given to Bicol while the Best Use of Lady’s Choice Content went to Luna in Apayao, which came out with 32 kinds of salad and which were used in their feeding program.

In ending, Ms Fariñas stressed that the award is neither for her nor for her husband, Laoag Mayor Michael V. Fariñas, but for the people of Laoag City and for the promotion of the city as a tourism destination.

Dominic B. dela Cruz

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